Daniel Reed

Daniel Reed is a business strategist who spends most of his time thinking about where small companies and tech startups are headed. In his column at Apex Digital Scale, he writes about what happens when traditional small-business thinking bumps into the playbooks coming out of the startup world, and what actually works versus what's just hype.

His background is in business research and advisory work, and he got pulled into the startup ecosystem a few years back. He's not a true believer or a skeptic, just someone who wants to figure out which strategies and tools are genuinely helping founders and small-business owners build something that lasts, and which ones are noise.