Smart Investing, Financial Planning & Entrepreneurship | Apex Digital Scale Logo

Terms of Service

Last Updated: September 2026

These Terms of Service govern your access to and use of apexdigitalscale.net (the "Site"), including all content and functionality offered on or through it. The Site is operated by AD2LYNX LTD ("AD2LYNX", "we", "us", "our"), a company registered in England and Wales under company number 12350672, with its registered office at C/O Eaccounts Ltd, Ground Floor, Cardigan House, Castle Court, SA7 9LA, Swansea, United Kingdom. You can reach us at [email protected]. By accessing or using the Site, you agree to be bound by these Terms and by our Privacy Policy. If you do not agree, please do not use the Site.

1. Eligibility

You must be at least 18 years old, or the age of majority in your jurisdiction if that is higher, and have the legal capacity to enter into a binding agreement. By using the Site you confirm that you meet these requirements. The Site is not directed at children, and we do not knowingly make it available to them.

2. What the Site Is

Apex Digital Scale is a free publication about investing, financial planning and entrepreneurship. It is funded entirely by advertising. To be clear about what that means in practice:

  • There is nothing to buy. We sell no products, services or subscriptions through the Site, and we will never ask you for payment details.
  • There are no user accounts, logins or profiles, and nothing on the Site requires registration.
  • We do not operate an email newsletter or mailing list.
  • Some content is made available after you choose to view an advertisement. Viewing such an advertisement is voluntary, costs you nothing, and creates no contract or obligation between us beyond these Terms.

We may add, change, suspend or remove any part of the Site, including any article, at any time and without notice. We are under no obligation to keep any particular content available or up to date.

3. No Investment Advice

Everything on the Site is published for general informational and educational purposes only. AD2LYNX LTD is not a registered investment adviser, broker-dealer, financial adviser, or legal, tax or accounting professional, and is not authorised or regulated by the Financial Conduct Authority or by any equivalent authority in any other jurisdiction.

Nothing on the Site constitutes, or should be read as, investment, financial, legal, tax, accounting or any other professional advice, nor as a personal recommendation, solicitation or offer to buy or sell any financial instrument. No article takes account of your circumstances, objectives or financial situation, because we do not know them. Any decision you make on the basis of anything published here is made entirely at your own risk and on your own judgement. Speak to a suitably qualified and, where relevant, regulated professional before acting.

4. Market Risk

Investing and trading — in shares, funds, bonds, commodities, derivatives, cryptoassets or anything else — carries significant risk, including the risk of losing all of the capital you commit. Prices can move against you quickly and without warning. Past performance is not a reliable indicator of future results, and figures or examples used in articles are illustrations, not forecasts or guarantees. Consider your objectives and your tolerance for loss carefully before you invest anything.

5. Acceptable Use

You may use the Site only for lawful purposes and in accordance with these Terms. You agree not to:

  • Use the Site in any way that breaches any applicable law or regulation, or that infringes the rights of anyone else.
  • Introduce viruses, trojans, worms or any other malicious or technologically harmful material.
  • Attempt to gain unauthorised access to the Site, the server it is hosted on, or any connected system.
  • Interfere with, disrupt or place an unreasonable load on the Site or its infrastructure, including through denial-of-service activity.
  • Use automated means to scrape, harvest, index or copy the Site in bulk, except for search-engine crawlers operating in accordance with our robots.txt.
  • Interfere with, falsify or artificially generate advertising impressions, clicks or rewarded-advertisement completions.
  • Remove, obscure or alter any copyright, trademark or other proprietary notice.

6. Intellectual Property

Unless stated otherwise, the Site and everything in it — text, graphics, logos, images, audio and video, data compilations, layout and software — belongs to AD2LYNX LTD or its licensors and is protected by copyright, trademark and other intellectual property laws.

You may view Site content and print or download individual items for your own personal, non-commercial use. Any other use — reproduction, republication, distribution, adaptation, public display, or use for training or developing machine-learning or artificial-intelligence systems — requires our prior written consent. Fair-dealing and fair-use rights under applicable law are unaffected; short quotations with clear attribution and a link back are welcome.

7. Advertising, Third-Party Content and Links

The Site displays advertising supplied by third-party advertising networks, and it contains links to websites we do not own or control. Advertisements and links are not endorsements. We do not control, verify or take responsibility for the content, products, services, offers or claims of any advertiser or linked site, and we are not a party to any dealing you have with them.

This matters particularly in our subject area: advertisements for financial products, trading platforms or investment opportunities may appear on the Site without being reviewed by us, and their presence is not a recommendation. Check who you are dealing with, and whether they are authorised in your jurisdiction, before parting with any money or personal information. Any dispute arising from an advertisement or a linked site is between you and that third party.

8. Disclaimer of Warranties

THE SITE AND ALL OF ITS CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTY OF ANY KIND, WHETHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, AD2LYNX LTD DISCLAIMS ALL WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT, AND ANY WARRANTY ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SITE WILL BE AVAILABLE WITHOUT INTERRUPTION, THAT IT WILL BE SECURE OR FREE OF ERRORS OR HARMFUL COMPONENTS, OR THAT ANY INFORMATION ON IT IS ACCURATE, COMPLETE OR CURRENT.

9. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, AD2LYNX LTD AND ITS DIRECTORS, EMPLOYEES, AGENTS AND LICENSORS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFIT, REVENUE, DATA, GOODWILL OR INVESTMENT CAPITAL, ARISING OUT OF OR CONNECTED WITH YOUR USE OF, OR INABILITY TO USE, THE SITE — INCLUDING ANY LOSS RESULTING FROM RELIANCE ON ANYTHING PUBLISHED ON IT — EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL AGGREGATE LIABILITY IN CONNECTION WITH THE SITE SHALL NOT EXCEED ONE HUNDRED US DOLLARS (US $100).

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited. If you are a consumer, your statutory rights are not affected.

10. Indemnification

You agree to indemnify and hold harmless AD2LYNX LTD, its directors, employees and agents from any claim, liability, damage, loss or expense, including reasonable legal fees, arising out of or connected with your use of the Site, your breach of these Terms, or your violation of any law or of the rights of any third party.

11. Changes to These Terms

We may amend these Terms at any time. When we do, we revise the "Last Updated" date shown at the top of this page, and the amended Terms take effect when posted. Your continued use of the Site after that constitutes acceptance. Check this page from time to time; we will not be able to notify you individually, as the Site holds no contact details for its readers.

12. Suspension of Access

There is no account to close, but we may restrict or block access to the Site, in whole or in part, from any person or network, at any time and without notice, where we consider it necessary — for example in response to abuse, attempted interference with the Site, or advertising fraud. Sections 3, 4, 6 to 10 and 13 to 15 survive any such restriction and any cessation of your use of the Site.

13. Governing Law and Jurisdiction

These Terms, and any dispute or claim arising out of or in connection with them or with your use of the Site, are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that if you are a consumer resident elsewhere, you keep the benefit of any mandatory protections of the law of your country of residence and may bring proceedings there where the law allows.

14. Miscellaneous

If any provision of these Terms is found to be invalid or unenforceable, that provision shall be severed and the remainder shall continue in full force. Our failure to enforce any right or provision is not a waiver of it. You may not transfer your rights or obligations under these Terms; we may transfer ours to a successor of our business. These Terms, together with our Privacy Policy, form the entire agreement between you and AD2LYNX LTD in relation to the Site and supersede any earlier version. Nobody other than you and AD2LYNX LTD has any right to enforce these Terms.

15. Contact

If you have a question about these Terms or about anything published on the Site, contact us:

  • AD2LYNX LTD (company number 12350672)
  • C/O Eaccounts Ltd, Ground Floor, Cardigan House, Castle Court, SA7 9LA, Swansea, United Kingdom
  • Email: [email protected]

By accessing or using the Site, you acknowledge that you have read and understood these Terms of Use and agree to be bound by them.