This Privacy Policy explains how AD2LYNX LTD ("AD2LYNX", "we", "us", "our") collects, uses, shares and protects personal information when you visit apexdigitalscale.net (the "Site"). AD2LYNX LTD is a company registered in England and Wales under company number 12350672, with its registered office at C/O Eaccounts Ltd, Ground Floor, Cardigan House, Castle Court, SA7 9LA, Swansea, United Kingdom. AD2LYNX LTD is the data controller for the personal information described in this Policy, and you can contact us about anything in it at [email protected]. By accessing or using the Site, you acknowledge that you have read and understood this Policy.
1. What this Site is — and what we do not do
Apex Digital Scale (apexdigitalscale.net) is a free, advertising-supported publication about investing, financial planning and entrepreneurship. Advertising is how the Site is funded, and it is the reason most of the data described below is collected.
To be explicit about what is not happening here:
- There are no user accounts, logins, profiles or dashboards on the Site.
- We sell nothing through the Site and take no payments. We never ask for and never receive card numbers, bank details or any other payment information.
- We do not ask you to register, subscribe or submit personal details in order to read anything.
- We do not knowingly collect special category data (such as health, biometric, political or religious information), and we ask you not to send it to us.
Everything we hold about you is either collected automatically while you browse, or sent to us voluntarily when you email us.
2. Information We Collect
Technical and usage data. Collected automatically on every visit: IP address, browser type and version, operating system, device type and screen size, language settings, referring URL, the pages you view, the links and buttons you click, how far you scroll, how long you stay, and the date and time of each request.
Approximate location. Inferred from your IP address at city or region level. We do not collect GPS or precise device location.
Interaction analytics and session recordings. We use Microsoft Clarity and Mixpanel to understand how the Site is actually used. These tools capture how you move through a page — mouse movement, scrolling, taps and clicks — and record a replay of your visit. Recording applies to visits to the Site generally, not to a selected sample. These providers apply masking to text entered into input fields; we do not use recordings to read anything you type, and we do not use them to identify you personally.
Advertising data. Advertising on the Site is delivered through Google Ad Manager (including rewarded ads, which you choose to watch in exchange for access to content) and MGID. When an ad is requested or displayed, these partners may set and read their own cookies and process your IP address, device and browser characteristics, advertising identifiers, and the page you are viewing, in order to select an ad, cap how often you see it, and measure whether it was viewed or clicked.
Marketing attribution data. If you arrive from an advertising campaign, the Site stores the campaign click identifier from the URL — clickid, fbclid, gclid, ttclid or msclkid — together with an attribution token, in first-party cookies that last 30 days. If you complete a rewarded ad, that identifier is transmitted to our advertising partner so the campaign that referred you can be credited. A record is also kept in your browser's local storage so the same event is not reported twice. These identifiers describe the campaign you came from; they do not contain your name or contact details.
Bot-protection data. Some entry pages use Cloudflare Turnstile to distinguish humans from automated traffic. Turnstile processes your IP address, browser characteristics and interaction signals for that purpose.
Information you send us. If you write to us by email, we receive your email address and whatever you choose to include in your message. We keep such correspondence only for as long as needed to deal with it.
3. How We Use Your Information and Our Legal Bases
Under the UK GDPR and the EU GDPR we must have a lawful basis for each use of your personal data. Ours are as follows:
- Delivering the Site and keeping it available — serving pages, remembering display preferences, balancing load. Legal basis: legitimate interests in operating the Site you asked to see.
- Security, fraud prevention and bot filtering — including Cloudflare Turnstile and detection of invalid or automated ad traffic. Legal basis: legitimate interests in protecting the Site, our advertising partners and our users from abuse.
- Audience measurement, interaction analytics and session recording — understanding which articles are read, where readers lose interest, and what is broken. Legal basis: your consent, given through the cookie controls described in section 5.
- Serving and measuring advertising, including personalised advertising and rewarded ads — selecting ads, limiting repetition, and measuring views and clicks. Legal basis: your consent.
- Marketing attribution — recording which campaign referred you and reporting completed rewarded views to the partner who sent that traffic. Legal basis: your consent.
- Replying to your emails — Legal basis: legitimate interests in answering people who contact us.
- Meeting legal obligations — responding to lawful requests, keeping records we are required to keep. Legal basis: legal obligation.
Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before you withdrew it. Where we rely on legitimate interests, you have the right to object — see section 10.
4. Automated Decision-Making
The advertising shown to you may be selected automatically based on the data described above. This is ordinary ad targeting: it does not produce legal effects concerning you and does not significantly affect you. We do not use your data for credit scoring, eligibility decisions, or any other automated decision-making with legal or similarly significant effects, and we do not provide personalised financial advice.
5. Cookies and Similar Technologies
We and our partners use cookies, local storage and similar technologies for three purposes: keeping the Site working, measuring how it is used, and delivering and measuring advertising.
First-party storage set by the Site:
- Campaign attribution cookies holding the click identifier and attribution token described in section 2, for up to 30 days.
- Local storage entries that prevent the same rewarded-ad event from being reported more than once.
- Preference storage, such as your chosen display settings.
Third-party storage is set by Google (advertising), MGID (advertising), Microsoft Clarity (analytics and session recording), Mixpanel (analytics and session recording) and Cloudflare (bot protection). Each of these providers acts under its own privacy notice, which we link to in section 6.
You can control cookies through the consent controls presented on the Site and through your browser settings, which let you block or delete cookies and clear local storage. Most browsers also offer a "do not track" or Global Privacy Control setting; where an advertising partner supports such a signal, it will be passed on to them. Blocking cookies entirely will not stop you reading the Site, but parts of it — including rewarded content — may stop working.
6. How We Share Information
We do not sell personal information for money, and we do not share it with anyone who is not listed here. The recipients are:
- Google — Google Ad Manager and Google Publisher Tags, for serving and measuring display and rewarded advertising.
- Microsoft — Microsoft Clarity, for interaction analytics and session recording.
- Mixpanel — product and advertising analytics, including session recording. Mixpanel data for this Site is sent to Mixpanel's EU endpoint.
- Cloudflare — Turnstile bot protection on entry pages.
- Our advertising and attribution partners — the campaign click identifier and the fact that a rewarded ad was completed, so that traffic they sent can be credited.
- Infrastructure providers — hosting and content delivery services that store and serve the Site on our behalf under contract.
- Legal and safety recipients — courts, regulators or law enforcement, where we are required by law to disclose information or where disclosure is necessary to protect our rights, our users or the public.
- A buyer or successor — if AD2LYNX LTD is involved in a merger, acquisition, reorganisation or sale of assets, information may transfer as part of that transaction, subject to this Policy.
Note for California residents: although we receive no money for it, disclosing identifiers and browsing activity to advertising partners for the purpose of targeted advertising may qualify as a "sale" or "share" under California law. Section 10 explains how to opt out.
7. International Transfers
We are established in the United Kingdom. Several of the providers listed in section 6 are based in, or process data in, the United States and other countries whose data-protection laws differ from those of the UK and the EEA. Where personal data leaves the UK or the EEA, it is transferred under an approved safeguard — the UK International Data Transfer Agreement or the UK Addendum to the European Commission's Standard Contractual Clauses, or an adequacy decision where one applies. You may request further detail about these safeguards using the contact details in section 14.
8. Data Retention
We keep personal data only as long as it serves the purpose it was collected for:
- Campaign attribution cookies expire automatically after 30 days.
- Session recordings and interaction analytics are retained according to the retention periods of Microsoft Clarity and Mixpanel, which are measured in months rather than years.
- Advertising and measurement data is retained by the relevant advertising provider under its own retention schedule.
- Email correspondence is kept for as long as needed to resolve the matter, and afterwards only where we must keep a record.
9. Security
We apply administrative, technical and physical measures designed to protect information against unauthorised access, loss, misuse and alteration, including encrypted connections to the Site and bot filtering on entry pages. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
10. Your Privacy Rights
If you are in the United Kingdom or the EEA, you have the right to access the personal data we hold about you; to have inaccurate data corrected; to have data erased; to restrict or object to processing, including objecting to processing based on legitimate interests and to direct marketing; to receive your data in a portable format; and to withdraw consent at any time. You also have the right to complain to a supervisory authority — in the UK, the Information Commissioner's Office (ico.org.uk); in the EEA, the authority for your country.
If you are in California, you have the right to know what personal information is collected and disclosed, to request deletion, to request correction, to opt out of the sale or sharing of personal information for targeted advertising, and not to be discriminated against for exercising these rights.
Elsewhere, your local law may give you similar rights; write to us and we will tell you what applies.
To exercise any of these rights, email [email protected]. Because the Site has no accounts, we usually hold no information that identifies you by name, and in many cases the fastest way to remove what does exist is to clear the cookies and local storage for apexdigitalscale.net in your browser. Where we do need to act on a request, we may ask you for information to verify it — for example, the approximate date and time of your visit — and we will respond within the period required by the applicable law, which is one month under the UK and EU GDPR.
11. Children's Privacy
The Site is intended for adults and is not directed at children under 13, or under 16 in the EEA and the United Kingdom. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it promptly.
12. Third-Party Links and Advertisements
The Site contains advertisements and links to external websites that we do not own or control. Following an advertisement or a link takes you to a third party that operates under its own privacy policy and its own terms. We are not responsible for their practices or their content, and we encourage you to read their policies before providing them with personal information.
13. Changes to This Privacy Policy
We may update this Policy from time to time. When we do, we revise the "Last Updated" date shown at the top of this page, and material changes will be described here. Your continued use of the Site after an update constitutes acceptance of the revised Policy.
14. Contact Us
For any question, concern or request about this Policy or about how we handle personal information, contact us:
- AD2LYNX LTD (company number 12350672)
- C/O Eaccounts Ltd, Ground Floor, Cardigan House, Castle Court, SA7 9LA, Swansea, United Kingdom
- Privacy and general enquiries: [email protected]
- Billing and finance enquiries: [email protected]